[Good Morning Boss] Panayam kay Minda G. Del Rio ukol sa Manila FAME at CITEM [03|17|14]

Manila Wear's RED BOX Young, Bold, and Ferosh Fashion Designers at Manila FAME

A Fashionable Approach to ‘Urban Resort’

By Red Box Fashion Designers at the 59^th Manila FAME

                

Yves Camigue's 'ANTELUSIA' Collection

Twelve fashion designers on the rise will present new collections of design-forward apparel and accessories that bring a new twist to ‘Urban Resort’ wear at the Red Box setting in Manila FAME this March 2014. This 59^th edition of the trade event will be held on March 14-17, 2014, at the SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila. 

Manila FAME is the country’s premiere design and lifestyle event that showcases certified, export-quality products for home, holiday and gifts, fashion, and arts, and crafts crafted in the Philippines for the global market. This is held twice a year and organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI). 

Ron Ramirez' AMATERASU Footwear

The Red Box (for Home and Fashion), CITEM’s design development program, aims to harness Filipino creativity through the use of indigenous materials to produce innovative export products. Under the Design for Exports program, Red Boxcontinues to nurture a new corps of designers and artists who work hand-in-hand with local manufacturers to bring Philippinesartisanship to the fore-front in the global market.

Martha Rodriguez' YAKAN bag

  “The international and local trade buyers of the 59^th Manila FAME will witness a bolder line of apparel and accessory designs that typify tropical wear. In fashion, this design trend means creating a refreshing look from an innovative blend of tradition and modernity in terms of style, shape and form. This will create a unique brand that is internationally distinct, but which will undeniably be identified with the Philippines,” said Ms. Rosvi C. Gaetos, Executive Director of CITEM.

Jaggy Glarino's STILL MOTION Collection

Buyers and visitors of Manila FAME can expect to see a wide assortment of one-of-a-kind apparel, wearables and accessories made from indigenous materials executed into modern styles. The latest collection to be showcased are Rencie Santos’ Nu-cast and shellcraft accessories with Floreia and J.E.R. Shellcrafts, Earl Gariando’s brass-and-foil fusion accessories and bags with Kilus Foundation, Martha Rodriguez’s leather-‘yakan’ bags with Chelsi Leathershop and Austolia Jewelry Arts, Sheila Damaerio’s Mother-of-Pearl miniauderies with Hannah’s Handicraft, Angela Angeles’s elegant jewelries and clutches with Crystal Seas, Neil Felipp’s raffia-snakeskin bags with Ferimar and Jaggy Glarino’s metal jewelry with Alchemista.

Red Box Fashion will also feature apparel designers, who transformed indigenous fabrics into trendy resort wear, including Yves Camingue, Rei Escario, Jaggy Glarino and Renan Pacson. Two footwear designers, Joco Comendador and Ronald Ramiro, on the other hand, will showcase arresting footwear designs using local leather, wood and recycled foil materials.

Words:  Rizza Estadola

CITEM PR & Communications

   

Trade Events 2014 organised by CITEM

58TH EDITION OF MANILA FAME – CRAFTED IN THE PHILIPPINES, FOR THE WORLD

Manila FAME, one of the longest running trade shows for furniture and furnishings, holiday gifts and décor, and fashion lifestyle products in the Asia Pacific opens today, 17 October 2013 at the SMX Convention Center, Pasay City, Philippines.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export marketing arm of the Philippine Department of Trade and Industry (DTI), Manila FAME, through CITEM’s Design for Exports Program, seeks to strengthen the Philippines’ positioning as Asia’s design destination with high-quality and design-forward products at par with international standards.

The Design for Exports Program is a multi-tiered and multi-faceted assistance program of CITEM which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. These services cover most areas of product design, merchandising, export coaching in business planning, sales and marketing, and brand-building. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create the next exciting level for Philippine export products.

“The Design for Exports program reinforces the country brand Design Philippines as it aspires to showcase the Philippines’ edge in developing innovative designs as well as support our efforts to position the country as a top-of-mind sourcing destination synonymous with quality, value, and reliability,” said CITEM Executive Director, Rosvi C. Gaetos.

CITEM works hand in hand with homegrown leading creative entrepreneurs under the creative direction of Budji Layug, to provide assistance to the country’s SMEs – creating a unique collaboration that further strengthens the Philippines’ claim as the region’s design trendsetter.

Now on its 58th edition, Manila FAME showcases various event highlights such as Manila Wear, a special setting that highlights artisanal fashion through the use of the country’s abundant natural materials:   DesignPhilippines - Crafted in the Philippines, for the world;

NeoTextiles Philippines - a vibrant display of contemporary Philippine textiles crafted from sustainable fibers by local weaving communities; the Craft Spots - a visual narration of Filipino artisans transforming the sustainable and versatile abaca fiber through live demonstrations of age-old craft techniques; the Top Brands in Motion - a show feature that puts the spotlight on the country’s homegrown retail brands ready for the overseas markets; and the maiden participation of DeXign Global Philippines - a melting pot of international exhibitors for home and fashion highlighting the ASEAN countries and their individual brand of design and artisanship.

Manila FAME runs from 17-20 October 2013 and will be held simultaneously with Design Week Philippines.

For more information, visit www.manilafame.com.

words:  Andro Yuson

released by: CITEM PR & Media Services