Integrated Marketing Communications of IPOPHL in 2016

IPOPHL IMC 2016

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Congratulations IDTD!

Thank you so much to the Brave and Bold Team of Information Dissemination and Training Division of IPOPHL.

Sincere appreciation for the full support from other IPOPHL Bureaus who helped and assisted in making all our projects successful.

IPOPHL GRANTS GUIMARAS’ MANGO COLLECTIVE TRADEMARK REGISTRATION

IPOPHL Bureau of Trademarks Director Leny B. Raz (standing on left beside the GI Seal) with Guimaras Provincial Officials and the GMGPDC Officers.

The Director of the Bureau of Trademarks, Atty. Leny B. Raz presented the Certificate of Registration of the Collective Trademark to the Province of Guimaras and the Guimaras Mango Growers and Producers Development Cooperative (GMGPDC) during the inauguration and opening ceremonies of the 25^th Manggahan Festival last May 11, 2017 at Jordan, Guimaras.

 The Unveiling of the Guimaras Quality Seal was graced by the Department of Trade and Industry (DTI) OIC Regional Director Rebecca M. Rascon, Guimaras Governor Samuel T. Gumarin, M.D., Guimaras Vice Governor John Edward Gando, Intellectual Property Satellite Office (IPSO) - Iloilo Field Operations Specialist Marianne Tajanlangit-Bebit and various Guimaras provincial officials and staff.

GMGPDC, represented by its Chairperson, Mrs. Rosario Griesser sought the registration of this quality mark in order to protect the specific qualities and reputation of Guimaras mangoes.

The cooperative’s officers and members together with the Provincial Economic Development Office chaired by Miss Elena V. Quezon and the Provincial Office of Agricultural Services as supervised by Mr. Ronnie Morante, have undergone various training and seminars under IPOPHLand came up with the Code of Practice that will guide the members in maintaining the excellent quality of the mangoes produced in the province. It will also serve as their standard of practice in safeguarding its reputation of having the sweetest and excellent export-quality fresh mangoes in the country. 

For the past years, IPOPHL certified various Geographical Indications: the Bonoan Bangus in Pangasinan, the T'nalak of Lake Sebu in South Cotabato, the Lumban Barong Tagalog in Quezon Province, the Davao Pomelo, the Batangas Barako Coffee, the Kalinga Coffee, the Mindoro Calamansi,  and the Cebu Dried Mangoes.  The IPOPHL continues assistance and  IP capacity building seminars for certifications of Geographical Indications as a Collective Mark that aims sustainable historical economic contribution and at the same time to protect the identity of each product.

Visit www.ipophil.gov.ph for more details about Geographical Indications and Collective Marks.

words:  Marianne Tajanlangit-Bebit, IPSO Ilo-Ilo

Philippine Inventors to Benefit from WIPO's "Inventor Assistance Program" thru IPOPHL

WIPO DDG John Sandage

The World Intellectual Property Organization (WIPO) and the World Economic Forum (WEF) launched its 3^rd Inventor Assistance Program (IAP) in the Philippines as part of their globalization strategies on IP collaborations following the success of Colombia and Morocco on their IAP accession.  Pioneering companies who sponsored the IAP are Novartis, IFIA, and QUALCOMM, benefitting them as well with global patent prosecution and protection. WIPO Deputy Director General for Patents and Technology Sector, Mr. John Sandage, delivered his speech on behalf of WIPO, emphasized the importance of the 3^rd IAP Pilot launch in the Philippines as a developing country with a vibrant local innovations scenario that can be seen by a high number of Innovation and Technology Support Centers nationwide. Mr. Sandage assured that WIPO would continue collaboration with Philippine authorities and the IPOPHL in order to make the IP successful and to help local inventors get Patents.

Mr. Marco Aleman, WIPO Director for Patent Law Division

The launching in the Philippines of the Inventor Assistance Program (IAP) is the culminating event during the National Seminar on Patents and Innovation last 01 March 2016. According to Mr. Marco Aleman, WIPO Acting Director for Patent Law Division, the main objective of the IAP is to spur patenting of inventions by incentivizing local inventors by partnering them with International IP Lawyers and experts for free assistance throughout the patent process/prosecution. IAP as a whole will benefit the inventors, the society in general, Patent Offices, and Patent Attorneys. During the event, various topics related to IAP were presented to more than 300 attendees from the academe, industry associations, government offices, and inventors. 

Topic discussions focused on the Patent System as a Tool for Promoting Innovation as well as the latest Trends and Figures on Patent Filings/Grants on Innovation were presented by Mr. Aleman.  A briefer on the current situation of Innovation in the Philippines and IPOPHL’s support to Innovators were discussed by Atty. Allan B. Gepty, IPOPHL Deputy Director General  for Advocacy, Policy and International Relations.

IAP benefit testimonials from one of the large corporations such as Mr. Corey Salsberg, Novartis International AG Switzerland Head for International IP Policy, attested in giving them more inspiration in providing better medicines, while the role of the Patent Attorney was substantiated by Mr. Alvaro Correa, Partner of Baker‐McKenzie Colombia and is a Member of the IAP Steering Committee.  

ITSOs Representatives from USC and UP with Director Carmen Paralta

Experiences from Philippine Universities and Research Centers on Benefits from Patents were presented by Dr. Danilo Largo, Director of Research and ITSO Manager University of San Carlos and Mr.  Ace Acosta, Senior Technology Transfer Officer, University Research Associate  and ITSO Manager, of the University of the Philippines.  Both universities were able to corroborate highly commercialized inventions through technology transfer and joint venture business partnerships between schools and private entities.  With the launching of the IAP, the Innovation and Technology Support Offices (ITSOs) nationwide will make the program an additional incentive to boost IP commercialization.  The Technology and Innovation Support Centers  (TISC), with a local counterpart ITSO, as a global WIPO project was comprehensively discussed by Mr. Andrew Czajkowski, Head, WIPO Innovation and Technology Support Section - Global Infrastructure Sector,  stressing the value of the Patent Information to develop new solutions to technical challenges faced in the country, or adapt existing technologies to suit local conditions.

The Innovation and Technology sectors in the Philippines will expect more global support in the coming years from WIPO and other IP Office partners all over the world.

For more Information on Inventor Assistance Program, visit www.wipo.org

Pia Gladys Perey at World Fashion Week

18 September 2014, Manila, Philippines - Australian-launched luxury fashion label, Pia Gladys Perey (PGP), is set to conquer the world of fashion, this time in Paris, France, at the prestigious event World Fashion Week (WFW). WFW serves as the global voice of Fashion and is also dubbed as the “Olympic Style” global platform for the national fashion industries around the world. 

The PGP label first debuted at the Rosemount Australian Fashion Week in 2007 and is favored by Hollywood stars Angelina Jolie, Eva Longoria, Carrie Underwood, and Kim Kardashian among others. PGP has graced international runways such as Los Angeles Fashion Week, Miami Fashion week and Audi New York Fashion week. The label celebrates the natural beauty of the modern woman with glamorous pieces that highlights the female form. Sold in Australia, Singapore, Philippines, USA, UAE, and soon in Ireland, PGP is definitely conquering the fashion world with its signature draping and utter simplicity.

The WFW, is an internationally acclaimed event where leading and emerging fashion designers from 100+ nations participate in an elaborate showcase of world fashion and trade, celebrating cultural diversity, while promoting world tourism and lifestyle destinations. The fashion event will be held in Maison de l’Amérique Latine in Paris from 30 September to 4 October 2014.  PGP will also have a post-WFW showing on the 23rd of October 2014 in Manila.

PGP's participation is made possible by WJG Asia and supported by Beatriz Accessories, Clinique, Loudbasstard Speakers, and Manny O Wines. 

For more information, please visit piagladysperey.net or follow us on facebook.com/piagladyspereylabel. 

WORDS:  Aia dela Cruz

10th International Exhibition for Young Inventors

copyright July 2014, IPOPHIL DITTB

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