A Fashionable Approach to ‘Urban
Resort’
By Red Box Fashion Designers at
the 59th Manila FAME
 |
| Yves Camigue's 'ANTELUSIA' Collection |
Twelve fashion designers on the rise will present new collections of
design-forward apparel and accessories that bring a new twist to ‘Urban Resort’
wear at the Red Box setting in Manila FAME this March 2014. This 59th
edition of the trade event will be held on March 14-17, 2014, at the SMX
Convention Center, Mall of Asia Complex, Pasay City, Metro Manila.
Manila FAME
is the country’s premiere design and lifestyle event that showcases certified,
export-quality products for home, holiday and gifts, fashion, and arts, and
crafts crafted in the Philippines for the global market. This is held twice a
year and organized by the Center for International Trade Expositions and
Missions (CITEM), the export promotions arm of the Department of Trade and
Industry (DTI).
 |
| Ron Ramirez' AMATERASU Footwear |
The Red Box (for Home and Fashion), CITEM’s design development
program, aims to harness Filipino creativity through the use of indigenous materials
to produce innovative export products. Under the Design for Exports program, Red
Boxcontinues to nurture a new corps of designers and artists who work
hand-in-hand with local manufacturers to bring Philippinesartisanship to the
fore-front in the global market.
 |
| Martha Rodriguez' YAKAN bag |
“The international and local trade buyers of
the 59th Manila FAME will witness a bolder line of apparel and
accessory designs that typify tropical wear. In fashion, this design trend
means creating a refreshing look from an innovative blend of tradition and
modernity in terms of style, shape and form. This will create a unique brand
that is internationally distinct, but which will undeniably be identified with
the Philippines,” said Ms. Rosvi C. Gaetos, Executive Director of CITEM.
 |
| Jaggy Glarino's STILL MOTION Collection |
Buyers and
visitors of Manila FAME can expect to see a wide assortment of one-of-a-kind
apparel, wearables and accessories made from indigenous materials executed into
modern styles. The latest collection to be showcased are Rencie Santos’ Nu-cast
and shellcraft accessories with Floreia and J.E.R. Shellcrafts, Earl
Gariando’s brass-and-foil fusion accessories and bags with Kilus Foundation,
Martha Rodriguez’s leather-‘yakan’ bags with Chelsi Leathershop and Austolia
Jewelry Arts, Sheila Damaerio’s Mother-of-Pearl miniauderies with Hannah’s
Handicraft, Angela Angeles’s elegant jewelries and clutches with Crystal Seas,
Neil Felipp’s raffia-snakeskin bags with Ferimar and Jaggy Glarino’s metal
jewelry with Alchemista.
Red Box Fashion will also feature apparel designers, who
transformed indigenous fabrics into trendy resort wear, including Yves
Camingue, Rei Escario, Jaggy Glarino and Renan Pacson. Two footwear designers,
Joco Comendador and Ronald Ramiro, on the other hand, will showcase arresting
footwear designs using local leather, wood and recycled foil materials.
Words: Rizza Estadola
CITEM PR & Communications
