Saturday, March 16, 2013

Manila FAME features the MILLENIALS / Gen Y


Manila FAME showcases the Millennial Home







For its 57th edition, Manila FAME explores what tomorrow’s home will be like through its special showcase of the Millennial Home from March 14 to 17, 2013 at the SMX Convention Center, Metro Manila, Philippines.

The Millennial Home is a representation of today’s market demographic crossroads which is a crossover of the Baby Boomers and the Millennials. It explores how this transition of influence affects the design industry in terms of living and space through design, form and function.

Design icons Budji Layug and Kenneth Cobonpue lead the group of talented designers for Manila FAME’s special setting of the Millennial Home.

Budji Layug is an acclaimed furniture and interior designer who has built his reputation on his holistic approach to design. His designs are largely organic in form and material, using natural materials from the Philippines.

Kenneth Cobonpue is a multi-awarded furniture designer who has been dubbed “rattan’s first virtuoso.” He and his work have appeared in countless international periodicals and many of his designs have been featured in both film and television.

The Millennial Home is a collaboration of Layug and Cobonpue with renowned designers Jinggoy Buensuceso, Wataru Sakuma, Olivia D’Aboville, Leeroy New, IƱigo Elizalde, Eric Paras, and Ito Kish.

“I think this is very good for young designers and seasoned designers to come together and to come up with new products that would be more global, more vibrant, and more youthful,” Layug said.

Manila FAME, The Design and Lifestyle Event, is the country’s premier trade platform for exports and design and is one of the flagship events of the Center for International Trade Expositions and Missions (CITEM), the export marketing arm of the Department of Trade and Industry (DTI). It is one of the longest running trade shows in the Asia-Pacific, featuring the latest Philippine-made creations from artisans and manufacturers and is the only trade event in the country approved by UFI, the Global Association of the Exhibition Industry.

For more information about the show, visit www.manilafame.com.
by:  MarCom, CITEM